Are we there yet ?
Lady : Are Nisha tu aa gayi.....Movie kaisi thi.....Rahul kaisa tha....( laughing) ......Haan Haan muje sab malum hai.....(serious now) Beti thuje patha hi hoga aaj-kal AIDS .... HIV......
I am lookin with keen interest to see what happens.......and oh!!!! The lady is looking at a mirror
*door bell rings*
*Nisha enters*
Lady (hugging daughter) : Are Nisha tu aa gayi.....Movie kaisi thi.....Rahul kaisa tha....( laughing) ......Haan Haan muje sab malum hai.....(serious now) Beti thuje patha hi hoga .........
Are we there yet ?
This ad has been created to stress on the fact that education on AIDS should start at home. But even in the ad we fail to hear the lady telling her daughter the actual word AIDS. And why ?
Let me take a middle calss family for example with a daughter ( of very vulnerable age of course ). The mom looks at the ad. She tries to relate her life with it. She too has a daughter of the same age as Nisha who has a quite a few friends who are guys. She thinks she too has to warn her daughter. But there is a mental block. Her mom never told her all this and she turned out good. Why not just trust her daughter.
There is mental block in her. She does not know how her daughter will react to this. Even in the ad they never show the lady actually speakin about it. If they had at least she could know what is the reaction she can expect.
There arises the problem with the ad. There are quite a few of them being aired on the media but most of them actually dont convey the message as they protray the fact that mothers want to talk about this to their daughters but never actually show them doing it. (This can be cos even the directors might not know how the conversation would go!!!!)
On the other hand read this article to find out whats happening on the other side of the world.
Are we there yet ?
I am lookin with keen interest to see what happens.......and oh!!!! The lady is looking at a mirror
*door bell rings*
*Nisha enters*
Lady (hugging daughter) : Are Nisha tu aa gayi.....Movie kaisi thi.....Rahul kaisa tha....( laughing) ......Haan Haan muje sab malum hai.....(serious now) Beti thuje patha hi hoga .........
Are we there yet ?
This ad has been created to stress on the fact that education on AIDS should start at home. But even in the ad we fail to hear the lady telling her daughter the actual word AIDS. And why ?
Let me take a middle calss family for example with a daughter ( of very vulnerable age of course ). The mom looks at the ad. She tries to relate her life with it. She too has a daughter of the same age as Nisha who has a quite a few friends who are guys. She thinks she too has to warn her daughter. But there is a mental block. Her mom never told her all this and she turned out good. Why not just trust her daughter.
There is mental block in her. She does not know how her daughter will react to this. Even in the ad they never show the lady actually speakin about it. If they had at least she could know what is the reaction she can expect.
There arises the problem with the ad. There are quite a few of them being aired on the media but most of them actually dont convey the message as they protray the fact that mothers want to talk about this to their daughters but never actually show them doing it. (This can be cos even the directors might not know how the conversation would go!!!!)
On the other hand read this article to find out whats happening on the other side of the world.
Are we there yet ?
posted by Sriniketh S at
6:34 PM
1 Comments:
...and how can i let ur maiden blog go un-commented... so here's a piece of my mind...
i believe that before anything else(say AIDS or salman khan) what will kill the 'great indian cause' is its own high context society... we have this great desire to keep everyone around us comfortable, that we often modify the true content of communication - be it a 1-to-1 mom-daughter-aids-sex-discussion or movies showing the darker (yet very very true to society) aspects in a hazy light... even monsoon wedding failed...
what we need to do is grow beyond our oh-so-simple-and-sweet image and get real... take grown individuals to be as matured as they are... talk freely and shed our mahatma skin... in all adapt to a modern society where everything is taken on face value... no one sits under a banyan tree to get enlightened anymore...
By
Rupam Bhattacharya, at 1:10 AM
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